MGM BET Casino UK Privacy Policy

1. Who We Are and How to Contact Us

MGM BET Casino UK (the “Casino”, “we”, “us”, “our”) is operated by MGM Bet Limited, a private limited company registered in England and Wales under company number 12345678. Our registered office is at 20 Bedford Square, London, WC1B 3HH. We are authorised and regulated by the UK Gambling Commission under licence and are licensed to offer remote gambling (casino, live casino, sports betting) to customers in Great Britain.

MGM Bet Limited is the controller of your personal data for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018) .

If you have any questions about this Privacy Policy, wish to exercise your legal rights, or wish to make a complaint about how we handle your personal information, please contact our Data Protection Officer (DPO) using the following details:

Email: [email protected]
Post: Data Protection Officer, MGM Bet Limited, 20 Bedford Square, London, WC1B 3HH
Live Chat: Available 24/7 on our website (mention “privacy query” to be routed to the DPO team)

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) , the UK supervisory authority for data protection issues. We encourage you to contact us first so we can attempt to resolve your concern, but you may contact the ICO at:

Website: www.ico.org.uk
Phone: 0303 123 1113
Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

2. What Personal Data We Collect

We collect, use, store and transfer different kinds of personal data about you. We have grouped the data categories as follows:

A. Identity Data

Full name (including any former names or titles)
Date of birth
Gender (optional)
Country of birth, nationality
A copy of your government‑issued photographic identification (passport, UK driving licence, or UK Biometric Residence Permit) when you complete our verification checks
A photograph or video footage if you participate in video identification processes (e.g. via our third‑party identity provider)

B. Contact Data

Residential address (including postcode)
Email address
Telephone number (mobile and/or landline)

C. Financial Data

Debit card details (16‑digit card number, expiry date, cardholder name, and CVC – stored in tokenised format by our PCI‑DSS compliant payment processors; we do not store full CVC after authorisation)
PayPal email address
Bank account details (sort code and account number) when you use Trustly or direct bank transfer
Transaction history (deposits, withdrawals, bets placed, winnings, bonuses credited, voided bets)
Source of Funds information (e.g. payslips, bank statements, tax returns, or P60 forms) provided during enhanced due diligence

D. Technical Data

Internet Protocol (IP) address
Browser type and version
Time zone setting and location (based on IP)
Operating system and platform
Device type (mobile, tablet, desktop), device ID, advertising ID (for mobile apps)
Cookies and similar tracking technologies – please see our Cookie Policy for more details

E. Usage Data

Information about how you use our website, products and services
Gaming activity (games played, time spent, bets placed, losses, deposit patterns)
Clickstream data (pages visited, links clicked, features used)
Interaction with customer support (chat transcripts, emails, call recordings)

F. Marketing and Communications Data

Your preferences in receiving marketing from us and our third parties
Your communication preferences (email, SMS, push notifications)
Records of consent (date, time, method, and copy of consent statement)

G. Special Categories of Data
We do not routinely collect special categories of personal data (e.g., race, ethnic origin, political opinions, religious beliefs, trade union membership, genetic data, biometric data for unique identification, health, sex life, or sexual orientation). However, if you voluntarily disclose information about your health (for example, in the context of a self‑exclusion or responsible gaming interaction) we will record and process that information solely for the purpose of protecting you and complying with our legal obligations under the Gambling Act 2005 and the Social Responsibility Code. Any such data is kept strictly confidential and is only accessed on a strict need‑to‑know basis.

H. Criminal Convictions and Offences
In connection with our anti‑money laundering (AML) and anti‑fraud obligations, we may process information about criminal convictions and offences. This is necessary to comply with our legal duties under the Proceeds of Crime Act 2002, the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2019, and the Gambling Commission’s Licence Conditions and Codes of Practice (LCCP). We will only do so when authorised by UK law and, where required, with your explicit consent.

3. How We Collect Your Personal Data

We use different methods to collect data from and about you:

Direct Interactions
You give us your Identity, Contact, Financial, and Marketing Data when you:

Fill in forms on our website (registration, verification, contact forms)
Deposit or withdraw funds
Participate in promotions, bonuses, or tournaments
Contact our customer support team (by live chat, email, or phone)
Complete voluntary surveys or provide feedback
Self‑exclude or set responsible gambling limits

Automated Technologies or Interactions
As you interact with our website, we automatically collect Technical Data and Usage Data about your equipment, browsing actions and patterns. We collect this data by using cookies, server logs, and other similar technologies. Please see our Cookie Policy for further details.

Third Parties or Publicly Available Sources
We may receive personal data about you from various third parties:

Identity and verification providers (e.g. Experian, 192.com, GBG Plc) – to verify your age, identity, and address when you register or when we conduct periodic reviews.
Payment service providers (e.g. Barclays, PayPal, Trustly, Paysafecard) – to confirm transaction details and reconcile deposits/withdrawals.
GAMSTOP – if you register with the national self‑exclusion scheme, we receive confirmation of your exclusion to ensure we close your account and prevent re‑opening.
Gambling Commission / ICO – we may receive information from regulators in the course of investigations or licence reviews.
Fraud prevention agencies (e.g. CIFAS) – we may share and receive information about fraudulent activity to protect you and us.
Publicly available sources – we may obtain information from Companies House, the Electoral Register, or HM Land Registry for enhanced due diligence.

4. How We Use Your Personal Data and Our Lawful Bases

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances and relying on the following lawful bases under UK GDPR:

Purpose / Activity	Type of data	Lawful basis for processing	Legitimate interest (where applicable)
To register you as a new customer	Identity, Contact	Performance of a contract with you	N/A
To process your deposits, withdrawals, and transactions, including verifying payments	Identity, Contact, Financial, Transaction	Performance of a contract with you Compliance with a legal obligation (AML, counter‑terrorist financing)	N/A
To manage our relationship with you (notifying you about changes, customer support)	Identity, Contact, Profile, Marketing Communications	Performance of a contract with you Compliance with a legal obligation Necessary for our legitimate interests	To keep our records updated, to study how customers use our products/services, to develop them
To verify your identity, age, and conduct AML & source of funds checks	Identity, Contact, Financial, Special Categories (if volunteered), Criminal data	Compliance with a legal obligation (Gambling Act 2005, Money Laundering Regulations)	N/A
To administer responsible gambling controls (deposit limits, reality checks, self‑exclusion)	Identity, Contact, Usage, Health (if disclosed)	Compliance with a legal obligation (LCCP social responsibility code) Vital interests (protecting you from harm)	N/A
To enable you to participate in promotions, bonuses, and loyalty programmes	Identity, Contact, Usage, Transaction	Performance of a contract with you Necessary for our legitimate interests	To determine which promotions appeal to our customers, to reward player loyalty
To improve our website, products, and services (analytics, game recommendations)	Technical, Usage	Necessary for our legitimate interests	To define types of customers for our products, to keep our website updated and relevant, to personalise your experience
To deliver relevant website content and advertisements to you	Identity, Contact, Technical, Usage, Profile	Consent (where required by e‑Privacy laws) Necessary for our legitimate interests	To study how customers use our services, to develop them, to grow our business and inform our marketing strategy
To administer and protect our business and website (troubleshooting, data analysis, testing, system maintenance, security)	Identity, Contact, Technical	Necessary for our legitimate interests Compliance with a legal obligation (UK GDPR security principle, DPA 2018)	For running our business, provision of administration and IT services, network security, to prevent fraud
To detect and prevent fraud, money laundering, and other criminal offences	Identity, Contact, Financial, Technical, Transaction, Criminal data	Compliance with a legal obligation Necessary for our legitimate interests Processing of criminal data is authorised by Schedule 1, DPA 2018	To protect our business, our players, and the integrity of the games
To comply with regulatory reporting requirements (Gambling Commission, HMRC, ICO)	Identity, Contact, Financial, Transaction	Compliance with a legal obligation	N/A

Change of purpose – We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact our DPO.

5. Marketing and Opt‑Out

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have:

Requested information from us or registered for an account; and
Not opted out of receiving that marketing (at the point of registration or subsequently).

We do not share your personal data with third parties for their own direct marketing purposes without your explicit consent.

Opt‑out – You can ask us to stop sending you marketing messages at any time by:

Logging into your account and adjusting your Marketing Preferences in the ‘My Account’ section;
Following the unsubscribe link in any marketing email or replying STOP to an SMS;
Contacting our customer support or DPO.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

6. Disclosure of Your Personal Data

We may share your personal data with the following parties for the purposes set out in Section 4:

A. Internal Third Parties
Other companies within the MGM Resorts International group who act as joint controllers or processors and who are based in the United States, Europe and Asia. These entities provide IT, security, fraud prevention, and centralised administrative support. All group companies are bound by intra‑group data sharing agreements that mandate the same level of data protection as required by UK GDPR.

B. External Third Parties

Service providers acting as processors based in the UK, EU, and USA who provide IT and system administration services, identity verification, payment processing, game development, customer support ticketing, and marketing automation.
Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
Regulators and authorities such as the UK Gambling Commission, HM Revenue & Customs, the Information Commissioner’s Office, the National Crime Agency, and local licensing authorities, when we are required to report or comply with a legal obligation.
Fraud prevention agencies (e.g. CIFAS) – we participate in cross‑industry fraud prevention initiatives. Information we provide may be used to prevent fraud and money laundering.
GAMSTOP – we share data of self‑excluded customers to ensure the effectiveness of the scheme.
Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third‑party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

7. International Transfers

We are a global business. Many of our external third parties are based outside the UK, in particular in the United States, Malta, Gibraltar, and India. Their processing of your personal data will involve a transfer of data outside the United Kingdom.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by implementing at least one of the following safeguards:

UK International Data Transfer Agreement (IDTA) or Addendum – we will use specific contracts approved by the European Commission (pre‑Brexit adequacy decisions retained under UK law) or the UK Information Commissioner which give personal data the same protection it has in the UK.
Adequacy regulations – we may transfer data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Government (e.g. EEA countries, Gibraltar, Switzerland).
Binding Corporate Rules – for transfers within our corporate group, we may rely on Binding Corporate Rules approved by the ICO.

Please contact our DPO if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

8. Data Security

We have put in place appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. These include:

Encryption – all data transmitted between your device and our servers is encrypted using TLS 1.3. Financial data is tokenised; we do not store full CVC codes.
Access controls – strict role‑based access controls, multi‑factor authentication for administrative accounts, and regular access reviews.
Firewalls and intrusion detection – our systems are protected by enterprise‑grade firewalls and 24/7 monitoring for suspicious activity.
Pseudonymisation – where feasible, we pseudonymise data used for analytics and game personalisation.
Staff training – all employees undergo mandatory data protection and information security training annually, with additional training for those handling special categories or criminal offence data.

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

9. Data Retention – How Long We Keep Your Information

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Data Category	Retention Period
Account registration and identity data	Duration of your account + 6 years after closure (to comply with HMRC and AML record‑keeping requirements).
Financial transactions (deposits, withdrawals)	6 years after the transaction date (limitation period for potential legal claims; also required by Money Laundering Regulations).
Responsible gaming records (self‑exclusion, deposit limits)	Self‑exclusion data is kept permanently (to prevent re‑registration). Limit settings are kept for the duration of the account + 2 years for audit purposes.
Customer support correspondence (chats, emails)	3 years from the date of interaction (to resolve disputes and improve service).
Marketing preferences and consent	Until you withdraw consent or object, and then for a further 2 years to ensure we respect your opt‑out.
Technical logs (IP, device, clickstream)	12 months (used for security analysis and fraud detection).
Criminal conviction data (AML enhanced due diligence)	6 years after account closure (in accordance with our AML policy and regulatory guidance).

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

10. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:

Request access to your personal data (commonly known as a “subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully, or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal data for direct marketing purposes.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
(a) if you want us to establish the data’s accuracy;
(b) where our use of the data is unlawful but you do not want us to erase it;
c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
(d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine‑readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. This will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact our DPO. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you – We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond – We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

11. Cookies and Similar Technologies

Our website uses cookies and similar tracking technologies (e.g. pixels, SDKs) to distinguish you from other users, provide core functionality, analyse usage, and deliver personalised advertising.

Strictly necessary cookies – essential for you to navigate the site and use its features (e.g. login session, security tokens). These do not require your consent.
Performance cookies – collect anonymous information about how you use our site (pages visited, error messages). We use this data to improve our website.
Functionality cookies – remember choices you make (e.g. language, currency) to provide enhanced, more personal features.
Targeting / advertising cookies – record your visit, the pages you have visited and the links you have followed. We share this information with third‑party advertisers to make advertising more relevant to you.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more detailed information about the cookies we use and the purposes for which we use them, please see our Cookie Policy (available at www.uk.betmgm-casino-ca.com/cookie-policy).

12. Children

Our services are only offered to individuals aged 18 years and over. We do not knowingly collect or solicit personal data from anyone under the age of 18. If you are under 18, please do not attempt to register on our website or send any information about yourself to us. If we learn that we have collected personal data from a child under 18, we will delete that information as quickly as possible. If you believe that a child under 18 may have provided us with personal data, please contact our DPO immediately.

13. Changes to This Privacy Policy

We keep our Privacy Policy under regular review. This version was last updated on 11 February 2026. Historic versions can be obtained by contacting our DPO.

We may update this Privacy Policy from time to time in response to changing legal, technical or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws.

You can see when this Privacy Policy was last updated by checking the “Effective Date” displayed at the top of this policy.

14. Third‑Party Links

Our website may include links to third‑party websites, plug‑ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third‑party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

15. Complaints

If you have a concern about any aspect of our privacy practices, including the way we have handled your personal data, you can report it to our DPO (contact details in Section 1). We will investigate and respond to you within the statutory timeframes.

You also have the right to complain to the Information Commissioner’s Office (ICO) , the UK regulator for data protection issues. We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.